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ContactsWhich companies use GDAs?
By the end of 2008, 1,030 brands across the EU will use GDA labelling. For example, 80% of all soft drinks and branded breakfast cereals in the EU will be using GDA labels by the end of this year. The table below gives examples of major EU manufacturers that will have GDA labels on their products by the end of 2009.
| Manufacturer | % of production volume with GDAs by: | ||
| June ‘08 | Dec ‘08 | Dec ‘09 | |
| Cadbury | 50% | ||
| Campbell | 65% | 95% | 100% |
| Coca-Cola | 89% | 100% | 100% |
| Ferrero (Kinder & Nutella) | 100% | ||
| Groupe Danone | 79% | 90% | 100% |
| Kellogg | 100% | 100% | 100% |
| Kraft | 30% | 52% | 100% |
| Mars | 35% | 75% | 100% |
| Nestlé | 60% | 100% | 100% |
| PepsiCo Beverages | 91% | 100% | 100% |
| PepsiCo Snacks | 81% | 99% | 100% |
| Unilever | 50% | 90% | 100% |
Published April 2008
Other large companies, retailers and SMEs are also implementing GDA labelling. CIAA in 2008 commissioned independent research into the success of the scheme. It surveyed 2,026 food and drink producers—including both multinational companies and small family-owned businesses.(1)
The research revealed that, while large companies lead the way, 58% of medium-sized companies and 34% of small companies are also using or planning to use GDA labels.
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(1) Apco Insight, research conducted November 2007 and mid-March 2008 in France, Italy, Spain, the United Kingdom and the Netherlands.